Product Design Case Study

WellNest
a smarter, calmer way to manage healthcare.

A patient-centered healthcare companion designed to turn fragmented health management into one connected experience.

Role
UI/UX Designer
Timeline
3 Months
Domain
Digital Healthcare
Tools
Figma · Research · IA · User Flows · Wireframes · Prototyping
Success metrics

How I would measure success.

Target success criteria
+30%
Medication adherence
−40%
Missed appointments
<30 sec
Medical report retrieval
>85%
User satisfaction
+25%
Caregiver engagement

These are target outcomes / success criteria for the concept, not measured post-launch production results.

STAR case study

The project in one story.

S
Situation

Patients were managing medications, medical reports and appointments across scattered channels. Research showed: 54% missed medication doses monthly, 41% skipped follow-ups, 22% understood their medical reports, and only 12% used one healthcare app for healthcare management.

T
Task

Design a centralized healthcare companion that simplifies medication management, medical records, appointments and caregiver coordination.

A
Action

Conducted secondary research, competitive analysis, patient portal audits, interviews with 10 patients and 3 caregivers, persona development, journey mapping, information architecture, user flows, wireframing, high-fidelity UI design and prototyping.

R
Result

Created a unified healthcare-management concept connecting records, medications, reminders, appointments and family support — with target success criteria of +30% medication adherence, −40% missed appointments, <30-second report retrieval, 85% satisfaction and +25% caregiver engagement.

01 · The problem

Healthcare shouldn't feel like
detective work.

Patients struggle to manage medications, medical reports and doctor appointments because their healthcare information is fragmented across multiple channels.

Where healthcare lives today
Hospital portals Doctor apps PDFs Paper reports Emails Calendar reminders Phone calls Messaging apps Family members

None of these channels talk to each other. The patient becomes the integration layer — remembering, searching, forwarding and double-checking across all of them.

Before

Fragmented healthcare

PDFs Emails Portals Paper Calls Chats
After

Connected healthcare

One calm home for medications, records, appointments, reminders and family support — designed around the patient, not the system.

02 · Why I started this project

Healthcare management is not one task.

Patients often need to remember medications, find medical reports, attend appointments, coordinate follow-ups and communicate with family members at the same time. The challenge becomes even greater for elderly patients and caregivers who manage healthcare remotely.

The opportunity wasn't another appointment app. It was a single place to make sense of the entire healthcare journey.
04 · Research

Before designing the interface, I studied the behavior behind the problem.

The goal was to understand how people actually manage healthcare today — the workarounds, the anxiety, and the invisible coordination happening inside families.

01Secondary research
02WHO adherence guideline review
03Patient portal audits
04Competitive analysis
05User surveys
0610 patient interviews
073 caregiver interviews
08Persona development
09Journey mapping
10User-flow analysis
11Usability-oriented validation
10
Patients interviewed
3
Caregivers interviewed
54%
Reported missing medication doses monthly
22%
Reported understanding their medical reports
05 · Competitive landscape

Existing products solved parts of the problem.

Each product owned one slice of the journey — but nobody connected appointments, records, medications and family support into a single calm experience.

ProductStrengthOpportunity
PractoStrong appointment bookingWeak medical-record management
Apple HealthStrong system integrationMore passive experience
MyChartDeep EHR functionalityMore clinical / dense experience
Google FitHealth-data integrationLimited comprehensive medication workflow
Opportunity identified

Combine appointments + medical records + medication reminders + family/caregiver support into one cohesive experience.

07 · Key design principles

From research to design principles.

01
Centralize

One place for important healthcare information.

02
Simplify

Reduce cognitive load and medical jargon.

03
Prioritize

Show what's important today rather than everything at once.

04
Support

Design for both patients and caregivers.

05
Reassure

Create a calm, trustworthy healthcare experience.

06
Empower

Keep patients in control of their information and permissions.

03 · Context & target users

Designed for patients — and the people who support them.

Two recurring patterns emerged from the interviews: elderly patients managing chronic conditions, and adult children coordinating care from another city.

Persona 01<
Meera S.

62 · Retired Teacher

  • Hypertension + diabetes
  • Four daily medications
  • Needs simple reminders
  • Prefers larger typography
  • Wants family support
  • Can struggle with small touch targets and medical jargon
"I don't want another complicated healthcare app. I just want to know what I need to do today."
Persona 02
Ravi P.

34 · Caregiver / Son

  • Coordinates his mother's healthcare remotely
  • Lives in another city
  • Needs visibility into appointments
  • Needs timely alerts
  • Helps manage healthcare decisions
"I want to know that my mother hasn't missed something important, even when I'm not there."
06 · Research findings

The research revealed four critical gaps.

01
90%
Information was scattered

Reports lived across PDFs, emails, paper documents and different healthcare platforms.

02
54%
Medication management was easy to forget

Of surveyed users reported missing medication doses monthly.

03
only22%
Healthcare information wasn't always understandable

Reported understanding their medical reports.

04
30%
Caregivers needed visibility

Family members supporting patients remotely needed timely information without taking over the patient's experience.

08 · User journey

From fragmented healthcare to a connected journey.

Ten stages, one emotional arc — from confusion to confidence. Scroll horizontally to walk the journey.

09 · Information architecture

Simplifying the healthcare ecosystem.

Five primary destinations, each with a small, predictable set of features — nothing more than two taps away.

WellNest
Today
Medications
Appointments
Important reminders
Health summary
Records
Medical reports
Prescriptions
History
Documents
Reminders
Medication
Appointments
Follow-ups
Family
Shared access
Caregiver visibility
Alerts
Profile
Personal information
Permissions
Preferences
10 · Core user flow

Making appointments feel connected — not isolated.

Booking is not the end of the flow — reminders, QR check-in and follow-up are designed as one continuous path. Teal marks the primary journey.

1Search doctor / slot
2Select appointment
3Enter appointment details
4Confirmation
5Reminder
6QR check-in
7Attend appointment
8Reschedule / cancel
9Follow-up
11 · The solution

Wireframes

Meet WellNest - Hifedility Mockups

One connected place for the patient's healthcare journey.

Appointments Medical records Medication reminders Healthcare history Family coordination Notifications Follow-ups
13 · Reminder experience

Less notification noise. More meaningful reminders.

Users often ignore excessive notifications. Instead of constant alerts, WellNest uses contextual reminders based on what matters to the patient — timed to the moment they can act.

8:00 AM
Blood pressure medicationAmlodipine 5mg · with breakfast
10:30 AM
Appointment tomorrowDr. Rao · Cardiology · QR ready
2:00 PM
Upload prescriptionFrom today's visit
Tomorrow
Dr. appointment · 10:30 AMLeave by 9:45 for check-in
14 · Appointment experience

From search to check-in without breaking the journey.

Every step hands context to the next — the booking creates the reminder, the reminder carries the QR code, and the follow-up lands back in Today.

1Doctor search
2Slot selection
3Booking
4Confirmation
5Reminder
6QR check-in
9:41●●●
Book appointment
DR
Dr. Ananya Rao Cardiologist · 4.9 · 2.1km
SELECT A SLOT · THU 16
9:00 9:45 10:30 11:15 12:00 4:30
Confirm booking
Confirmed · QR check-in ready
15 · Design system

A visual system built for clarity and trust.

A compact, systematic kit — every screen in WellNest is composed from the same small set of calm, consistent parts.

Color
Royal Blue #2563EBPrimary actions, key buttons
Teal #17B393Secondary, highlights & status
Mint #A7F3E0Soft tags, subtle badges
Deep Navy #0F1D3CDepth, dark surfaces & text
Soft Neutral #E2E5F0Structure, borders & dividers
Off-White #F8FAFCCalm page backgrounds
White #FFFFFFContent cards
Typography

Plus Jakarta Sans

AaBbCcDd · 0123456789 · one family, eight weights

Components
ButtonsCardsInputs TabsNavigationStatus indicators Reminder cardsAppointment cardsHealthcare record cards
REMINDER CARD
Metformin 500mgTaken · 8:04 AM
APPOINTMENT CARD
Dr. Rao · CardiologyTomorrow · 10:30 AM
QR READY
Search doctors, reports...
Calm

Avoid unnecessary visual complexity.

Friendly

Approachable language and warm visual details.

Systematic

Consistent spacing, components and hierarchy.

16 · Accessibility, ethics & privacy

Designing responsibly for healthcare.

Healthcare design carries real responsibility. These considerations were treated as design inputs, not compliance checkboxes.

Accessibility
  • WCAG 2.2 considerations
  • Readable typography
  • Large interaction areas
  • Clear language
  • Reduced cognitive load
Privacy
  • Patient control
  • Permission-based caregiver access
  • Secure authentication considerations
  • Sensitive health-data protection
Indian Healthcare Context
  • Digital Personal Data Protection Act, 2023
  • Ayushman Bharat Digital Mission (ABDM)
  • Healthcare data privacy

These are design and implementation considerations for a real-world product, not certification claims. WellNest is a conceptual UX/product design project and is not presented as a legally certified healthcare product.

17 · System thinking

WellNest is more than an appointment app.

Every element feeds the next — a continuous healthcare-management loop instead of a stack of disconnected tasks.

One connected system instead of multiple disconnected healthcare tasks.

Patient
Health Records
Medication
Reminders
Doctor
Appointment
Follow-up
Caregiver
Caregiver supports the patient — the loop continues
18 · Project impact

From healthcare chaos to clarity.

Before
  • Scattered records
  • Missed medications
  • Missed appointments
  • Caregiver uncertainty
  • High cognitive load
WellNest
After
  • Centralized information
  • Contextual reminders
  • Connected appointments
  • Family visibility
  • Calmer experience
21 · My role

What I contributed.

Role
UI/UX Designer

Tools
Figma · UX Research · Information Architecture · Prototyping
Secondary research
User research
Competitive analysis
Personas
Journey mapping
Information architecture
User flows
Wireframes
Interaction design
High-fidelity UI
Design system
Prototyping
UX validation
22 · Reflection

What I learned.

01
Healthcare UX is about reducing anxiety, not just reducing clicks.

Good healthcare design is not only about fewer taps — it is about creating confidence and clarity at every step.

02
Designing for accessibility improves the experience for everyone.

Larger type, simpler language and clearer hierarchy — designed for Meera — made the product better for every user.

03
A good healthcare product connects tasks into a journey.

The value of WellNest comes from connecting records, medication, appointments and family support — not from any single feature.

WellNest reinforced my belief that strong product design comes from understanding the ecosystem around a user — not simply designing individual screens.