Designing digital products that solve real user problems.
I am passionate about continuous learning and enjoy exploring emerging technologies such as AI-assisted design, Design Systems, and modern UX methodologies. My goal is to build products that are simple, meaningful, and impactful for users while helping organizations achieve their strategic objectives.
About Me
UI/UX Designer & Visual Designer
I am a Senior UI/UX Designer with 14+ years of experience creating user-centered digital experiences for web, mobile, enterprise, and SaaS applications. My expertise spans UX research, information architecture, wireframing, interactive prototyping, visual design, design systems, and usability testing.
Throughout my career, I have collaborated closely with cross-functional teams including product managers, developers, business analysts, and stakeholders to transform complex business requirements into intuitive, accessible, and engaging user experiences. I believe that great design is not only visually appealing but also solves real user problems while delivering measurable business value.
Skills
UI/UX Design
UX Research & Strategy
UI Design
Interaction Design
Design Systems
Team Collaboration
Product Thinking
AI & Emerging Skills
Information Architecture
Usability Testing
Leadership & Collaboration
End-to-End UX Ownership
Work Experience
Vertex Computer Systems Inc.,
2012 - PresentSr. UIUX Designer
- Lead end-to-end UX design across the product lifecycle — from user research and problem definition to wireframes, prototypes, and developer handoff.
- Define and maintain UX standards, design guidelines, and best practices to ensure consistency across products.
- Design AI-assisted features such as smart recommendations, conversational interfaces, and intelligent workflows with a human-centered approach.
- Understand target users deeply: develop or work from user profiles and conduct task analysis, create user scenarios or use stories.
- Leverage AI tools (ChatGPT, Claude, Perplexity, Gemini etc.) and structured prompts to accelerate research synthesis, ideation, and prototyping.
- Conduct user interviews, usability testing, and competitive analysis; translate insights into personas, journey maps, and user flows.
- Develop high-fidelity, interactive prototypes in Figma to communicate interaction design and product behaviour to stakeholders and engineers
- Collaborate with sales & marketing team to define and implement innovative solutions for the product direction, visuals, Social Media Marketing collaterals.
- Hands-on experience with end-to-end UX design process, starting from requirement gathering till the delivery of the wireframes and CSS/ HTML design to developers
- Collaborate with Product, Engineering, and QA teams in Agile environments, present design rationale to leadership, and mentor junior designers through reviews and feedback.
Talent Gurus
2011 - 2012Sr. Web & UI Designer
- Designed web templates, wireframes, logos, icons, brochures, e-mail newsletters, case studies, perspectives & flyers.
- Managed user interface web pages according to design specifications.
- Worked for portal-based application across desktop and mobile applications.
- Created web pages using HTML & CSS3 and ensured jQuery implementation.
Vijayanthi Tele ventures Pvt. Ltd
2008 - 2011Sr. Web Designer
- Worked for portal-based application across desktop and web platforms.
- Developed web templates, logo, brochure, e-mail newsletters, case studies, perspectives, flyers, and so on
- Managed design & development with standards on browser compatibility and accessibility for Search Engine Optimization
Sachi InfoTech Pvt. Ltd
2006 - 2008Web Designer
- Created web templates using HTML & CSS, logos, brochures, newsletters, Printing Materials & so on.
- Developed user interface web pages according to design specifications.
Novacom Digitronics Pvt Ltd,
2003 - 2006Associate
- Create logos, brochures, newsletters, Printing Materials & so on.
My Education
B.com - Nagarjuna University - 2000-2003
UX Portfolio
A collection of end-to-end design projects showcasing my UX process, research, problem-solving approach, and measurable outcomes.



